Insuring The Business Building Britain

This regional advertising campaign involves a Painter Decorator, IT Consultant, Videographer, Plumber, Builders, and a Hairdresser. The campaign happened when we teamed up with Builders Arms, photographer Jonathan Oakes and illustrator Joel Holland.

Branding, Art, Strategy, Identity

"Insuring the businesses who are building Britain."

MAKING STUFF THAT MATTERS

Content Driven Campaigning

As part of each campaign, we put up content that tells a customers story, and how it’s reflected in the Simply Business brand. The selling of insurance is integrated in a subtle manner, giving way for a more content-driven user experience.

MEET OUR CUSTOMER

Stephen Morrison Case Study

PLANNING AND CREATING

CREATING

CAMPAIGN Content

PHOTOGRAPHY

Jonathan Oakes

Photographer Jonathan was tasked with bringing the creative concept to life with heroic portrait photography of each customer. His experience in creative collaborations with art directors and designers produced amazing results.

Joel Holland

Once we saw the wonderful heroic portrait photography from Jonathan Oakes, we needed some beautiful typographic artwork to carry the message. The artwork needed to reflect the personalities and trades of the featured customers. Having worked with illustration agency Dutch Uncle before Joel was the ideal illustrator to join the team and produce these assets.

CAMPAIGN COMPONENTS

Print Outdoor

As well as the targeted radio and digital components, we placed billboard and outdoor display materials in key UK cities.

STEFAN HOLLILAND

+44 7525 184215

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