MAKING STUFF THAT MATTERS
As part of each campaign, we put up content that tells a customers story, and how it’s reflected in the Simply Business brand. The selling of insurance is integrated in a subtle manner, giving way for a more content-driven user experience.
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PLANNING AND CREATING
Photographer Jonathan was tasked with bringing the creative concept to life with heroic portrait photography of each customer. His experience in creative collaborations with art directors and designers produced amazing results.
Once we saw the wonderful heroic portrait photography from Jonathan Oakes, we needed some beautiful typographic artwork to carry the message. The artwork needed to reflect the personalities and trades of the featured customers. Having worked with illustration agency Dutch Uncle before Joel was the ideal illustrator to join the team and produce these assets.
As well as the targeted radio and digital components, we placed billboard and outdoor display materials in key UK cities.