Branding, Identity, Illustration, Strategy
The visual identity is an important part of the Simply Business design. We developed a bright, playful look that could be used across all platforms, from coffee cups to magazines to online banner ads. The logo also reflects the four key segments Simply Business insure; Professionals, Tradesmen, Shop and Landlord.
ABOUT SIMPLY BUSINESS
An award winning online insurance broker, specialising in insurance for small businesses. Providing cover for more than 300,000 businesses in the UK.
To reflect the visual identity online, we worked on a solution to modernise and simplify the entire website. Collecting data, customer feedback, focus groups and testing prototypes we crafted a fully responsive platform, from which customers could compare and buy policies, read articles and news, check their policy documents all while on the move.
I worked as creative director on this project, and was responsible for making the most of this exciting collaboration between designers, programmers and project stakeholders. Within six months we had completely revolutionised the content management system and product forms, transforming the way the company operates. Building teams, improving collaboration, content development and delivery of new features and campaigns. Within a year the company had grown considerably and this year won first place in The Sunday Times Best 100 Companies.