Simply Business

Business insurance with a character of its own and a inviting contemporary style. A customer centric design approach helped define key areas of focus to becoming the UK's preferred broker for business insurance.

Branding, Identity, Illustration, Strategy

DESIGN ELEMENTS

The Visual Identity

The visual identity is an important part of the Simply  Business design. We developed a bright, playful look that could be used across all platforms, from coffee cups to magazines to online banner ads. The logo also reflects the four key segments Simply Business insure; Professionals, Tradesmen, Shop and Landlord.

ABOUT SIMPLY BUSINESS

An award winning online insurance broker, specialising in insurance for small businesses. Providing cover for more than 300,000 businesses in the UK.

Simply Business

TYPOGRAPHY

Museo Sans 300

Museo Sans 500

Museo Sans 700

PRIMARY COLOURS

SECONDARY COLOURS

ONLINE PLATFORM

Responsive Design

To reflect the visual identity online, we worked on a solution to modernise and simplify the entire website. Collecting data, customer feedback, focus groups and testing prototypes we crafted a fully responsive platform, from which customers could compare and buy policies, read articles and news, check their policy documents all while on the move.

"We were aiming for a style that would make business insurance clear and simple."

OUTCOME

Sunday Times Best Company

I worked as creative director on this project, and was responsible for making the most of this exciting collaboration between designers, programmers and project stakeholders. Within six months we had completely revolutionised the content management system and product forms, transforming the way the company operates. Building teams, improving collaboration, content development and delivery of new features and campaigns. Within a year the company had grown considerably and this year won first place in The Sunday Times Best 100 Companies.

STEFAN HOLLILAND

+44 7525 184215

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