Social, Art, Strategy, Development
THE PRIMARY OBJECTIVE
We wanted to capture the attention of our audience with a beautiful mix of information and art. The quiz is a bit of fun that also allows us to capture data on the lives of business owners. To give some added incentives we included useful tips, articles as well as the chance to win a relaxing spa break, making this survey more compelling than the usual simple photos and blocks of heavy text.
PERFECT FOR SOCIAL
A core value of Simply Business is to keep the customer at the heart of everything we do. Bespoke sites like this give us an additional platform to increase customer engagement, and the opportunity to raise brand awareness through social media.
BEHIND THE SCENES
I enjoy working on these smaller projects as they allow us to extend the existing brand, be more experimental concepts and offers us the chance to collaborate with great artists.
Working with the Synergy Art agency I commissioned Naomi to create all the artwork for the site. There were some technical aspects of the site which the artwork needed to be produced to allow for. Briefing documents, design layouts and prototypes meant this process went smoothly, and the artwork was finished and supplied in only two weeks. It looks beautiful.
Working with an external developer I wanted to ensure the process was as straight-forward, and efficient as possible. Creating a work-flow that enabled me to generate design elements and assets quickly, allowed me time to create some rapid prototypes demonstrating the motion effects. We were able to start the build before final artwork was supplied, which made this a remarkably quick and cost effective project.
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